Digital downloads, apparently not immune to a changing markets either. (take that Itunes)
With digital downloads dropping about 8.35% from 2013 to 2014 and subscription/streaming services rising about 30% we are seeing the beginning of the end for downloads as well.
Check this out:
Using Spotify’s stated payout range – $0.006 to $0.0084 per stream
Here’s the math,
167 plays $1.00
1666.67 plays $10.00
16,666.67 plays $100.00
With an avg. band size of 4 members you can make $25.00 when you get almost 17,000 plays.….LOL good luck getting your music streaming to the point where you make enough money to purchase a hamburger let alone an actual career.
While I will be the first to admit streaming is the future and you need to be looking for ways to get your music streaming. This is not a realistic option for new bands trying to make a name for themselves.
In this otherwise disappointing report – (RIAA music report) I did find a silver lining.
When you check the last page under “Physical” It lists “CD singles”, “LP/EP”,” Vinyl” growing an avg. of 68% from 2013 – 2014. This is big news. This means bands are coming back to Physical forms of media and distributing them at their shows. They have realized downloading/streaming is not going to work for a small up and coming band. You need to get noticed in your market before you can expect other markets to notice you. Plus you need to make enough gas money to make it to the next stop.
Easiest way to do this is with custom band merch. MerchHero can help you get CD’s, Apparel and random promotional items all in one place. Check out the latest band product here.